0721 613 468 254online@gmail.com

Hi! 🙂

I’m a freelance graphic designer

My name is Ashraf and I’m based in (but not limited to) Mombasa.

My goal is to help entrepreneurs, small and medium sized businesses attract more people to their products or services with the help of visually appealing graphic design.

Why is graphic design important for your business?

If a message is released to the public but no one remembers it, did it really happen?

Communicating does no good if it’s not retained by your audience. Today, it’s easy for information to get lost or ignored if it’s not in a digestible format. Integrating good design can boost how much your audience absorbs and remembers.

Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.

Here are 6 reasons why businesses should place greater value on graphic design:

First impressions matter

You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. Good quality graphic design gives businesses credibility and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.

Branding makes a business memorable

You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. Good quality graphic design gives businesses credibility and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.

Good design converts

Design isn’t just about making things look pretty; effective design should entice and persuade. A well designed website can direct visitors to take action, like clicking a “buy” button for instance. A well designed catalogue compels readers to keep turning pages. Good quality graphic design has the potential to deliver measurable results for a business.

Design can tell a story

It’s important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds.

Good design can be a differentiator

Almost all businesses face competition and to set themselves apart they generally have differentiators like pricing, quality, customer service etc. But consider that good design can help a small business stand out too. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.

Good design saves time and money

When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually and in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand.

Why Hire A Freelancer?

Many freelance designers work from a home office and therefore, overhead costs are drastically lower than an agency which has extra overheads like staff salaries, office rent etc. These savings for the freelancer can get passed down to the client.
You’re probably going to receive top-notch customer service (depending on how many clients they have, of course). They’re a one-person shop, so you know you’ll always be dealing with the same person and won’t have to re-explain edits, ideas, etc. to a new person with every phone call.
Unlike design agencies who have set work hours, many freelancers will respond to evening and weekend emails. So if you find the 9 to 5 schedule for communication a bit restrictive, working with a freelancer may be for you. With that said, there should always be boundaries. Calling anyone at 11pm is a bit rude isn’t it?

If you've read enough, hit the button below for a free consultation!

No strings attached 🙂

Get In Touch

My Design Process

Step 1: Design Brief

Question and answer session with the client either in person, via whatsapp or email.

A design brief clarifies what needs to be done, keeps the project on track, and saves time for everyone involved.

Step 2: Brainstorming

Time is spent reviewing the brief and asking followup questions before beginning more thorough research and brainstorming.

Taken into account are a client’s competitors, market trends, product or service differentiators, the history and future of the business, the current brand, and brand aspirations.

Step 3: Idea Generation

Multiple pen and paper sketches are made for idea generation and helps generate a strong set of possible directions.

Most sketches are made redundant, but the point is to explore as many directions as possible before narrowing it down to the strongest ideas.

Step 4: Feedback

The effective ideas are then developed in digital format. This stage involves transferring the options to Adobe Illustrator, Photoshop, and finally to a PDF for the presentation.

Designs are shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — as a brochure, on a billboard, facebook advert etc.).

Then it’s over to the client to consider the designs and prepare feedback based on how the ideas fulfill the brief.

Step 5: Revisions

This involves finalising an option or making revisions until exactly the right direction is reached.

The aim is to create designs that works for the respective business. There’s always flexibility here rather than the need for an immediate “yes” or “no.”

Step 6: Artwork Supply

Artwork is supplied via email and/or made available for download. Specific file requests can be catered for.

Step 7: Project Launch

My service doesn’t end once a client pays the final installment. Should any design-related questions crop-up, I’m on hand to provide an answer, or to offer assistance with design application.

My Design Process

Step 1: Design Brief

meeting icon

Question and answer session with the client either in person, via whatsapp or email.

A design brief clarifies what needs to be done, keeps the project on track, and saves time for everyone involved.

Step 2: Brainstorming

brainstorming icon

Time is spent reviewing the brief and asking followup questions before beginning more thorough research and brainstorming.

Taken into account are a client’s competitors, market trends, product or service differentiators, the history and future of the business, the current brand, and brand aspirations.

Step 3: Idea Generation

idea generation

Multiple pen and paper sketches are made for idea generation and helps generate a strong set of possible directions.

Most sketches are made redundant, but the point is to explore as many directions as possible before narrowing it down to the strongest ideas.

Step 4: Feedback

feedback icon

The effective ideas are then developed in digital format. This stage involves transferring the options to Adobe Illustrator, Photoshop, and finally to a PDF for the presentation.

Designs are shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — as a brochure, on a billboard, facebook advert etc.).

Then it’s over to the client to consider the designs and prepare feedback based on how the ideas fulfill the brief.

Step 5: Revisions

revisions icon

This involves finalising an option or making revisions until exactly the right direction is reached.

The aim is to create designs that works for the respective business. There’s always flexibility here rather than the need for an immediate “yes” or “no.”

Step 6: Artwork Supply

artwork supply icon

Artwork is supplied via email and/or made available for download. Specific file requests can be catered for.

Step 7: Project Launch

launch icon

My service doesn’t end once a client pays the final installment. Should any design-related questions crop-up, I’m on hand to provide an answer, or to offer assistance with design application.

Graphic Design Services I Offer

More than 50% of Kenyans actively use the internet and a majority say they prefer to check the internet first when they need information about a product or service. In short, if your business doesn’t portray the right brand image, you’re as good as invisible.

Brand identity elements like logos, business cards, brochures, signage, van livery etc enable you to deliver your core message to your audience and helps in distinguishing your brand from your competitors.

Everything your business displays, says, does and produces has to reflect the core ideas, values and aims of your business. In order to create the right image for your business your branding needs to be consistent, direct and stimulating for your audience.

I can design the following for your business:

Web Design

Poster Design

Online Ads Design

Catalog Design

Brochure Design

Report Design

Logo Design

Company Stationery Design

If you're not happy with my work, I'll refund your money!

Get In Touch

Web Design Pricing

Basic
KES15,000
  • Maximum 10 pages
  • Mobile responsive
  • 5 email addresses
  • Free domain & hosting for 1st year
  • Social media integration
  • Basic website SEO
  • 1 week delivery period

Web Design Pricing

Professional
KES60,000
  • Unlimited pages
  • Mobile responsive
  • Ability to edit & add pages for yourself
  • Free logo and banner graphics
  • Unlimited email addresses
  • Free domain & hosting for 1st year
  • Social media integration
  • E-commerce ready
  • Search Engine Optimized
  • 2 year free maintenance
  • 4 week delivery period

Logo Design Pricing

Basic
KES1,000
  • 1 Concept
  • 1 Revision
  • File formats: Jpg, Png, Pdf

  • Delivery period: 2 days

Logo Design Pricing

Professional
KES10,000
  • 6 Concepts
  • 6 Revisions
  • File formats: Ai, Jpg, Png, Pdf
  • Brand colour codes
  • Free business card design
  • Free letterhead design
  • 3 free social media banners
  • Delivery period: 7 days

Single Fold Brochure Design Pricing

Basic
KES2,000
  • 1 Concept
  • 1 Revision
  • Size: A4 when fully open

  • 4 Royalty free stock images (or supply your own)

  • 1x PDF file for digital distribution

  • 1x Print ready PDF file

  • Delivery period: 2 to 3 days

Multi Page Brochure Design Pricing

Professional
KES10,000
  • 2 Concepts
  • 3 Revisions
  • Size: varies depending on fold type
  • 8 Royalty free stock images (or supply your own)
  • 1x PDF file for digital distribution
  • 1x Print ready PDF file
  • Delivery period: 7 days

12 Page Catalogue Design Pricing

Basic
KES5,000
  • 1 Concept
  • 1 Revision
  • Size: A4 or A5

  • Product images sourced from the manufacturer or supplied by you

  • 1x PDF file for digital distribution

  • 1x Print ready PDF file

  • Delivery period: 7 days

36 Page Catalogue Design Pricing

Professional
KES20,000
  • 2 Concepts
  • 3 Revisions
  • Size: A4 or A5
  • Product images sourced from manufacturer or supplied by you
  • 1x PDF file for digital distribution
  • 1x Print ready PDF file
  • Delivery period: 15 days

Facebook Ads & Content Design Pricing

Basic
KES5,000/Month
  • 3 Posts per week (12 per month)
  • 10 Targeted ads to promote your products or services, raise awareness about your business or simply to increase followers

Facebook Ads & Content Design Pricing

Professional
KES20,000/Month
  • 7 posts per week (28 per month)
  • 30 Targeted ads to promote your products or services, raise awareness about your business or simply increase followers

Blog

Colours And The Moods Or Emotions They Invoke

If used effectively, colour theory is one of the most powerful tools a designer can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological...
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What Is A Graphic Design Brief?

When designers undertake projects, they want to do the best job they can and to do that they need to achieve the right results and to achieve the right results they need to understand exactly what the design task requires. A lot of inexperienced designers make the big...
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Ten Questions A Designer Must Ask Before Creating Your Business Website

Whoever you pick to design your website, he or she must ask these questions. Otherwise, they’re just wasting your time and money: 1. What does your business actually do? 2. What do you want your site to accomplish? What do you want most from it? 3. And if your...
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Types Of Designers And What They Do

Finding the right person for any role can be a challenge. With a better understanding of the types of designers in today’s workforce and their roles, it will be that much easier to find the right designer for your project. Here are general guidelines on designers: who...
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Why Is Brand Identity Important?

Logos bombard us from the moment we wake to the moment we sleep, they're an ever present part of our daily routine. The average person sees thousands of advertisements, logos and labels in a day. Don't believe it? Try it yourself. What about right now? Look around....
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Don’t be shy, say hi 🙂

 

Ashraf Alarakha

Ashraf Alarakha

Freelance Graphic Designer

Mobile: +254 721 613 468

Working Hours: Flexible

Location: Mombasa or Nairobi, Kenya

I’m not very active on social media but if you insist on connecting via social, here you go.