This is a hard question as it does not really have a simple answer without some degree of explanation. So, what exactly is graphic design? Well, let’s start with simple. With graphic design there are two things: We have the ‘graphic’ part and the...
Salespeople have a road map of the sales process, often called the Sales Funnel. The Sales Funnel is a metaphor for the typical process, from contact with many potential customers to the eventual payment of a single customer. It’s time we designers treat ourselves to...
If used effectively, colour theory is one of the most powerful tools a designer can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological...
When designers undertake projects, they want to do the best job they can and to do that they need to achieve the right results and to achieve the right results they need to understand exactly what the design task requires. A lot of inexperienced designers make the big...
Whoever you pick to design your website, he or she must ask these questions. Otherwise, they’re just wasting your time and money: 1. What does your business actually do? 2. What do you want your site to accomplish? What do you want most from it? 3. And if your...
