Contrast Principle Of Design

Contrast Principle Of Design

In graphic design, there are principles of design that should be considered. These principles are what typically separate good design from bad design. All these principles have a relationship between each other and appear in every well designed piece of work you see....
What Is Graphic Design?

What Is Graphic Design?

This is a hard question as it does not really have a simple answer without some degree of explanation. So, what exactly is graphic design? Well, let’s start with simple. With graphic design there are two things: We have the ‘graphic’ part and the...
The Design Funnel

The Design Funnel

Salespeople have a road map of the sales process, often called the Sales Funnel. The Sales Funnel is a metaphor for the typical process, from contact with many potential customers to the eventual payment of a single customer. It’s time we designers treat ourselves to...
Colours And The Moods Or Emotions They Invoke

Colours And The Moods Or Emotions They Invoke

If used effectively, colour theory is one of the most powerful tools a designer can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological...
What Is A Graphic Design Brief?

What Is A Graphic Design Brief?

When designers undertake projects, they want to do the best job they can and to do that they need to achieve the right results and to achieve the right results they need to understand exactly what the design task requires. A lot of inexperienced designers make the big...