The Design Funnel

The Design Funnel

Salespeople have a road map of the sales process, often called the Sales Funnel. The Sales Funnel is a metaphor for the typical process, from contact with many potential customers to the eventual payment of a single customer. It’s time we designers treat ourselves to...
Colours And The Moods Or Emotions They Invoke

Colours And The Moods Or Emotions They Invoke

If used effectively, colour theory is one of the most powerful tools a designer can wield. Colours are a form of non-verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological...
Why Should Your Business Have A Mobile Responsive Website?

Why Should Your Business Have A Mobile Responsive Website?

Think about how you use your phone. You most likely carry your phone around with you at all times; keep it close by. You’re not alone as, on average, we touch our phone 2,617 times a day. This equates to using your phone from anywhere between 145 and 225 minutes a...